1. Introduction
   Welcome to PickQuick Ltd (“PickQuick”, “we”, “us”, “our”). We are committed to protecting the
   privacy and security of your personal data. This Privacy Policy explains how we collect, use, disclose,
   and protect your information when you use our services through www.pickquick.uk, our mobile
   application, or any other service we provide.
2. Definitions and Key Terms
   For the purposes of this Privacy Policy:

• “Personal data” means any information relating to an identified or identifiable natural person
  (‘data subject’).
• “Processing” means any operation or set of operations performed on personal data, whether
  or not by automated means.
• “Data subject” refers to any individual who is the subject of Personal Data.

1. Data Controller Details
   PickQuick Ltd is the Data Controller responsible for your personal data collected through our
   services. Our registered office is at Unit 8, River Brent Business Park, Trumpers Way
   London W7 2QA, and we are registered in the United Kingdom.
2. Principles of Data Processing
   In processing your personal data, we adhere to the following principles:

• Lawfulness, Fairness, and Transparency: We process personal data lawfully, fairly, and in a
  transparent manner in relation to the data subject.
• Purpose Limitation: We collect personal data for specified, explicit, and legitimate purposes
  and not further processed in a manner that is incompatible with those purposes.
• Data Minimisation: We ensure that personal data is adequate, relevant, and limited to what
  is necessary in relation to the purposes for which they are processed.
• Accuracy: We keep personal data accurate and, where necessary, up to date.
• Storage Limitation: We keep personal data in a form which permits identification of data
  subjects for no longer than is necessary for the purposes for which the personal data is
  processed.
• Integrity and Confidentiality: We process personal data in a manner that ensures appropriate
  security, including protection against unauthorized or unlawful processing and against
  accidental loss, destruction, or damage, using appropriate technical or organizational
  measures.

1. Personal Data Collected
   We collect various types of personal data about you including:

• Contact Information: Your name, address, email address, telephone number, and other
  contact details.
• Transactional Data: Details about the services you have purchased from us.
• Technical Data: Information about how you access our services, including your IP address,
  login data, browser type, and version.
• Usage Data: Information about how you use our website and services.

1. Purpose of Data Collection
   We use your personal data for various purposes, such as:

• To Provide and Manage Services: To perform the contract we are about to enter into or have
  entered into with you, including storage, delivery, collection, and installation services.
• Customer Support: To respond to your inquiries and to provide customer service.
• For Improvement of Services: To use data analytics to improve our website, services,
  marketing, customer relationships, and experiences.
• Marketing Communications: To deliver relevant website content and advertisements to you
  and measure or understand the effectiveness of the advertising we serve to you.

1. Lawful Basis for Processing
   We process your personal data based on the following lawful bases:

• Consent: Where you have given clear consent for us to process your personal data for a
  specific purpose.
• Contract: Where the processing is necessary for a contract we have with you, or because you
  have asked us to take specific steps before entering into a contract.
• Legal Obligation: Where the processing is necessary for us to comply with the law (not
  including contractual obligations).
• Legitimate Interests: Where the processing is necessary for our legitimate interests or the
  legitimate interests of a third party, except where such interests are overridden by your
  interests or fundamental rights and freedoms.

1. Data Sharing and Disclosure
   We may share your personal data with selected third parties, including:

• Business partners and subcontractorsfor the performance of any contract we enter into with
  them or you.
• Service providers providing IT and system administration services.
• Professional advisers including lawyers, bankers, auditors, and insurers who provide
  consultancy, banking, legal, insurance, and accounting services.
• Authorities and regulators if required by law or to respond to valid requests by public
  authorities (e.g., a court or a government agency).

We require all third parties to respect the security of your personal data and to treat it in accordance
with the law. Third-party service providers are not allowed to use your personal data for their own
purposes and are only permitted to process your personal data for specified purposes and in
accordance with our instructions.

9. Data Subject Rights
   Under the UK GDPR, you have rights that you can exercise in relation to your personal data, including:

• The right to access your personal data and to obtain information about how we process it.
• The right to rectification if the information we hold about you is inaccurate or incomplete.
• The right to erasure of your personal data in certain circumstances.
• The right to restrict processing of your personal data in certain circumstances.
• The right to data portability which allows you to obtain and reuse your personal data for your
  own purposes across different services.
• The right to object to the processing of your personal data in certain circumstances.
• Rights in relation to automated decision-making and profiling.
  If you wish to exercise any of the rights set out above, please contact us at contact@pickquick.uk.

9. Consent and Withdrawal
   When you provide us with personal data to complete a transaction, verify your credit card, place an
   order, arrange for a delivery or return a purchase, you consent to our collecting it and using it for that
   specific reason only. If we ask for your personal data for a secondary reason, like marketing, we will
   either ask you directly for your expressed consent or provide you with an opportunity to say no.
   If after you opt-in, you change your mind, you may withdraw your consent for us to contact you, for
   the continued collection, use, or disclosure of your information, at any time, by contacting us at
   contact@pickquick.uk.
10. Data Security Measures
    We have implemented appropriate security measures to prevent your personal data from being
    accidentally lost, used or accessed in an unauthorized way, altered, or disclosed. In addition, we limit
    access to your personal data to those employees, agents, contractors, and other third parties who
    have a business need to know. They will only process your personal data on our instructions, and they
    are subject to a duty of confidentiality.
11. Data Retention Policy
    We will only retain your personal data for as long as necessary to fulfil the purposes we collected it
    for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To
    determine the appropriate retention period for personal data, we consider the amount, nature, and
    sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your
    personal data, the purposes for which we process your personal data and whether we can achieve
    those purposes through other means, and the applicable legal requirements.
12. Cross-Border Data Transfers

We do not transfer your personal data outside the United Kingdom. If in the future we need to transfer
personal information to a country outside of the UK, we will ensure that it is done in a secure manner
and in accordance with the UK GDPR’s requirements.

14. Automated Decision-Making and Profiling
    We do not use your personal data for automated decision-making or profiling that would have a legal
    or similarly significant effect on you.
15. Cookies and Similar Technologies
    Our website uses cookies, which are small data files placed on your device, to enhance your
    experience. We utilize cookies for various purposes such as:

• Essential Cookies: Necessary for the website to function and cannot be switched off in our
  systems.
• Performance Cookies: Allow us to count visits and traffic sources, helping us measure and
  improve the performance of our site.
• Functionality Cookies: Enable the website to provide enhanced functionality and
  personalisation.
• Targeting Cookies: May be set through our site by our advertising partners.
  You have the option to manage your cookie preferences through your browser settings.

14. Cookie Consent Management
    We adhere to the UK GDPR standards of consent when it comes to cookies. Upon your first visit to our
    website, you will be prompted to consent to our use of non-essential cookies. You have the right to
    withdraw your consent at any time by adjusting your browser settings.
15. Exemptions to Cookie Consent
    Some cookies are exempt from the requirement of consent, especially where they are essential for
    providing an online service at your request (e.g., to remember the contents of your basket as you
    move through an online check-out).
16. Analytics and Performance Cookies
    We use analytics cookies to collect information about how visitors use our website. This helps us to
    improve our site by ensuring that users are finding what they need easily.
17. Third-Party Cookies
    Our service may include third-party cookies from our partners, which might be used for understanding
    market trends or engagement with our advertising. We will always inform you about such cookies and
    obtain your consent where necessary.
18. Children’s Privacy
    We do not knowingly collect personal information from children under the age of 16 without parental
    consent. If we learn that we have collected personal information from a child under 16 without
    verification of parental consent, we will take steps to remove that information from our servers.
19. Data Protection Officer (DPO) / Senior Responsible Individual (SRI) Details

We have appointed a Data Protection Officer (DPO) who is responsible for overseeing questions in
relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any
requests to exercise your legal rights, please contact the DPO at contact@pickquick.uk

22. Changes to the Privacy Policy
    We may update this Privacy Policy from time to time in response to changing legal, technical, or
    business developments. When we update our Privacy Policy, we will take appropriate measures to
    inform you, consistent with the significance of the changes we make. We will obtain your consent to
    any material Privacy Policy changes if and where this is required by applicable data protection laws.
    The date of the most recent revisions will appear on this page.
23. Complaints and Dispute Resolution
    If you have any concerns or complaints about the way we handle your personal data, we encourage
    you to contact our Data Protection Officer first. If you are unsatisfied with the response or believe that
    your data protection rights have been violated, you have the right to lodge a complaint with the UK
    Information Commissioner’s Office (ICO), or your local supervisory authority.
24. Contact Information
    For any questions or concerns regarding your privacy, you may contact us using the following details:
    Email: contact@pickquick.uk
    Address:

PickQuick Ltd
Unit 8
River Brent Business Park
Trumpers Way
London W7 2QA

25. Acknowledgment of Regulatory Authority
    PickQuick Ltd acknowledges that the ICO is the statutory body responsible for upholding information
    rights in the public interest, promoting openness by public bodies and data privacy for individuals. We
    recognize the ICO as the regulatory authority for our activities pertaining to personal data and will
    adhere to its guidance and regulations.